Head of OOH Advertising Sales

Location: Hayes, Middlesex (Hybrid Working)
Salary: Attractive salary appropriate for the role plus bonus/commission scheme
Date Posted: 07-05-2026

About Trueform

We are a pioneering out of home advertising, digital signage & street furniture company. Part of the Trueform Manufacturing & Technologies Group, Trueform Outdoor uniquely provides a one-stop-shop for the provision of media sales and advertising with in-house supply, installation and maintenance services for roadside street furniture assets. www.trueform-outdoor.com

With over 45 years of experience, Trueform has equipped many of the UK’s and World’s towns and cities with stunning, leading edge street furniture, signage and digital signage assets.

We are installed and currently further developing our own media estate, principally in roadside 6 sheet and digital 6’s and are now looking to recruit our Head of Advertising Sales. This is an exciting opportunity where you will play a key role in the shape and delivery of an efficient, target driven and performance-focused service. Our estate presently has coverage in Berkshire, Surrey, Warwickshire and on the south coast. Our aim is to steadily build on our success and coverage across the UK

About the Role

This is an excellent and exciting opportunity to join the Trueform team.

We are looking for a super strong all-rounder who will build and maintain deep relationships with our current sales provider, develop our local sales team and our relationships with OOH agencies to ensure sales targets are met. You will be required to develop systems and practices of work and embed them into Trueform Outdoor. This is a substantial role targeted to impact and deliver growth in the business working with and reporting to the Development Director.

Responsibilities & Duties

Your main responsibilities and duties will include:

· Manage our existing main advertising sales contractor, to ensure accurate, timely reporting, understanding of sales funnel and ensure targets are met.
· Manage our local advertising sales team, guiding sales tools, strategy, marketing and to ensure targets are achieved
· Owning relationships with Media Agencies to influence activity towards OOH and Trueform Outdoor.
· Understanding of Programmatic trading platforms and sales.
· Strategic problem solving, developing innovative solutions; considering the wider impact and implications for the business. You will make timely and sound decisions, agree strategy and goals based on business needs and priorities to deliver objectives.
· Maintaining detailed plans to ensure an informed & targeted sales approach.
· Being highly visible to the market through regular face-to-face meetings & other planned events.
· Presenting concise, insightful & engaging business arguments which influence media choices and spend.
· Delivering on commercial revenue targets and KPI’s.
· In conjunction with the Development Director, developing and delivering a sales and marketing strategy ensuring that it is aligned and flexes with the business targets.
· Leading the accuracy of data and overall adoption of the relevant booking systems, campaign management and CRM platform. Also including management of activity levels, conversion rates, number of orders and panel yields.
· Building and managing a growing team including induction, training and nurturing new talent.

Who we are looking for:

To succeed in this role you will need to be someone who:

· Strategic problem solves, developing innovative solutions; considering the wider impact and implications for the business.
· Makes timely and sound decisions, agrees strategy and goals based on business needs and priorities to deliver objectives.
· Delivers on promises within timeframe.
· Develops good working relationships within the Company
· Possesses excellent financial, commercial, business knowledge and people acumen to support the team.
· Has a results driven can do will do attitude with good decision-making abilities and a keen eye for detail.
· Is able to work on own initiative.
· Is an engaged optimistic team player with a strong desire for success and career progression
· Is proud to work for Trueform
· Has excellent people leadership skills, with evidence of the ability to engage and motivate people at all levels.
· Has highly effective communication skills both in writing and verbally, with the ability to persuade and influence others.
· Demonstrates by personal actions the core values of the company.
· Gives honest and open feedback
· Is enthusiastic, energetic, positive and resilient.
· Ensures all operational procedures are adhered to.
· Commits and adheres to Health, Safety and Environment policies, processes and procedures
· Has outstanding skills in data management, analysis, and identification of commercial opportunity.
· Treats everyone with respect.
· Ensures equal opportunities is applied across the Company.

Qualifications and Experience

We are looking for someone who has the following qualifications and experience:

· Comprehensive understanding of advertisers’ business and media objectives.
· Experience in OOH media trading and management, including programmatic.
· Customer orientated; passionate about the client needs and delivering work of the highest standard.
· Outstanding skills in data management, analysis, and identification of commercial opportunity.

What You will Receive

· Attractive salary appropriate for the role plus bonus/commission scheme.
· Hybrid Working.
· Company Pension Scheme.
· Discount and cashback offers (for example discounted gym membership and shopping discounts).
· Company cycle to work scheme.
· Company green car scheme.

To apply please send your CV and covering letter to Karen Rankin, Development Director karen.rankin@trueform.co.uk