Senior Sales Estimator | Signage, Street Furniture & Architectural Metalwork Sectors

Location: Hayes, Middlesex
Salary: Competitive salary range, based on skills and experience
Date Posted: 24-06-2026

About Trueform
Trueform, a British manufacturing company, are a market leader in the design, manufacture and installation of signage, wayfinding signage, digital signage, street furniture and fabricated metal infrastructure products for all modes of passenger transport and airports.

About the Role
To support increasing expansion and demand for Trueform’s award winning products, the company is looking to recruit a Senior Sales Estimator to strengthen the existing team, price new projects and bring in new sales to the business.

The candidate should have existing sales and estimating experience, gained within the fabricated signage, street furniture, architectural metalwork or construction industries.

We are looking for someone preferably with an engineering and/or product sales background or similar. You will take ownership of each enquiry, and bring a drive to the approach, matched with proven sales skills.

Trueform will provide comprehensive product training and support, however an understanding of production and manufacturing techniques is essential.

You will be joining a small friendly team and work closely with a variety of highly skilled and experienced managers and directors, be hungry for success and career progression.

This is a fantastic opportunity to join one of the World’s leading signage and street furniture companies.

Significant career progression opportunities are available to the successful candidate.

Responsibilities & Duties
Your main responsibilities and duties will include:

• Handle incoming sales enquiries
• Liaise with clients to ascertain their exact requirements
• Analyse technical drawings and specifications
• Obtain material pricing from the supply chain
• Produce cost build-ups and quotations
• Follow up on quotations
• Promote Trueform’s design and manufacturing capabilities
• Collaborate with other business units to pursue opportunities for the benefit of the entire company
• Conduct all client dealings with professionalism, integrity, and high ethical standards
• Provide prospect reporting, forecasts, client feedback, and other necessary information for business planning

Who we are looking for:
To succeed in this role, you will need to be someone who:

• Has a technical, construction or engineering background
• Delivers on promises within timeframe
• Updates key customers on progress
• Develops good working relationships within the company
• Is proud to work for Trueform
• Has excellent communication
• Provides honest and open feedback
• Is enthusiastic
• Reports any unsafe working practices
• Promotes a safe working environment
• Has a high level of attention to detail
• Shows pride in work
• Has ability to work on own initiative.
• Acts on various methods and strategies for sorting problems and meeting objectives
• Increases job knowledge and develop skills
• Treats everyone with respect.
• Has excellent problem solving and decision-making skills


Preferred Experience
• Previous experience in sales and estimating, preferably in a street furniture or engineering led product industry
• Familiarity with manufacturing would be a distinct advantage
• Familiarity with Engineering, Procurement, Construction (EPC) Sales processes
• Knowledge and understanding of the local authority market and procurement

Preferred Skills
• Strong sales traits, including tenacity, competitiveness, persuasiveness, and exceptional interpersonal skills
• Task-oriented mindset, focused on winning new business and achieving sales targets
• Strong team player with high ethical standards and a reputation for integrity among clients
• Excellent communication and human relations skills, including written, verbal, and client service abilities
• Self-motivated and capable of quick thinking and anticipating client needs
• Strong negotiation and persuasion skills with diverse personalities
• Strategic thinker with forecasting ability

What You will Receive

• Competitive salary range, based on skills and experience
• Working Pattern: 8 hours a day, Monday to Friday (8.00am to 16:30pm)
• Company Pension Scheme
• Discount and cashback offers (for example discounted gym membership and shopping discounts)
• Company cycle to work scheme
• Company green car scheme

To apply please send your CV and covering letter to Max Womersley max.womersley@trueform.co.uk