Case Study: Delivering Digital Advertising Across Surrey

Case Study: Delivering Digital Advertising Across Surrey

Overview

Trueform has been awarded a 10-year concession contract by Surrey County Council to supply, maintain, and operate freestanding Digital 6-Sheet (D6) units across the county. This landmark project builds on our long-standing partnership with Surrey, where we have already delivered extensive wayfinding signage in key towns including Guildford, Woking, Redhill, Dorking, and Epsom.

The new contract represents a significant step forward in digital out-of-home (DOOH) advertising infrastructure, enhancing both local connectivity and commercial opportunity.

Project Scope

• Client: Surrey County Council
• Contract Type: 10-year concession agreement
• Scope: Supply, maintenance, and sale of advertising on freestanding digital 6-sheet units across Surrey’s highways
• Technology: Digital interactive displays, electronic screens, multimedia functionality
• First Installations: Panels now live in Guildford

Innovation in Design

Trueform’s new D6 units are the first in the UK to feature sedum “green” tops, designed to:

• Support biodiversity by providing food and habitat for pollinators.
• Enhance the visual appearance of units in the public realm.
• Reinforce Surrey’s commitment to sustainability and environmental improvement.

Community & Social Value

The contract delivers substantial social and economic value for Surrey, including:

• Significant revenue generation for the authority, helping to fund vital highway improvements.
• Priority given to local sales opportunities, supporting businesses across the county.
• Dedicated space for council and charity messaging, ensuring public information is accessible.
• Commitment to sustainable procurement, with a focus on local supply chain purchasing.
• Environmental enhancements, including tree planting initiatives.

Advertising Impact

Surrey offers a high-value advertising landscape, with strong audience reach across towns and key commuter routes. Trueform’s network of D6 units will provide advertisers with a premium platform for engaging both residents and visitors while supporting Surrey’s public service goals.

This new partnership between Trueform and Surrey County Council combines cutting-edge digital advertising technology with social, environmental, and economic benefits for the county.

By delivering innovative, sustainable, and revenue-generating infrastructure, Trueform continues to demonstrate leadership in digital out-of-home media, supporting both public authorities and local communities.

Learn more about our digital advertising and wayfinding solutions: www.trueform-outdoor.com