Landor Links Quality Roadside Bus Infrastructure Webinar

It was great to have so many attendees at the Quality Roadside Bus Infrastructure webinar yesterday!  It was a great opportunity to discuss this hugely important, but all too often overlooked topic.

In case you missed it, you can watch it in full here https://www.youtube.com/watch?v=dwqGkhfYlmY

Improved Roadside Infrastructure is the key to increasing bus ridership. Extensive customer research and testing has shown better bus shelter waiting environments to be the improvement most likely to encourage greater bus travel.

Bus stops and shelters form an important impression of buses and the bus service.  To reverse the decline in bus patronage we need to invest in quality, well designed and modern roadside bus infrastructure waiting environments that transform passenger and customer perceptions and experiences of bus travel.  

The ‘shop window’ for the bus service, bus shelters are a powerful marketing platform from which to ‘attract and retain passengers’.

After all, the ‘customer experience’ begins and ends at the bus shelter!